Digital Marketing
Pay Per Click (PPC) Management
Google Ads, Shopping and Meta Ads management focused on cost per acquisition and return on ad spend, not clicks and impressions.
Overview
Paid search buys you the top of the results page immediately, but only disciplined management keeps it profitable. OMFiNiTiVE LiMiTeD structures campaigns around tightly themed ad groups, negative keyword lists and landing pages built to convert the exact search that triggered the ad.
We manage Google Search, Performance Max, Shopping, Display and YouTube alongside Meta and LinkedIn campaigns. Conversion tracking, offline conversion imports and server-side tagging are configured first, because optimisation without accurate data is guesswork.
You keep full ownership of the ad accounts, the data and the creative. Our reporting shows spend, cost per lead, cost per acquisition and return on ad spend every single month.
What is included
Account structure & build
Campaign, ad group and keyword architecture designed for quality score and budget control.
Conversion tracking setup
GA4, Google Tag Manager, call tracking and offline conversion imports configured and verified.
Ad copy & creative testing
Responsive search ads, display banners and video creative in continuous rotation testing.
Landing page optimisation
Dedicated landing pages and A/B tests that reduce cost per acquisition without raising spend.
Shopping & feed management
Merchant Center setup, feed optimisation and Performance Max campaigns for e-commerce.
Remarketing
Audience segmentation and remarketing across Search, Display, YouTube and Meta to recover lost visitors.
Frequently asked questions
What is the minimum ad budget?
We recommend at least ₹25,000 per month in media spend for meaningful data. Below that, SEO and local SEO usually deliver better value.
Who owns the ad account?
You do, always. We work inside your account with manager access so you never lose your history if you change agencies.
How is your fee calculated?
A flat monthly management fee based on account complexity, or a percentage of spend for larger budgets. Both are agreed in writing up front.
Why choose OMFiNiTiVE for this service
- Fixed scope and fixed pricing agreed before work begins
- Dedicated project manager as your single point of contact
- Search engine friendly, standards-compliant implementation
- Transparent monthly reporting on progress and results
- Full ownership of code, content and accounts handed to you
- Ongoing support and maintenance available after delivery
Need pay per click (ppc) management for your business?
Tell us about your project and get a clear, fixed-scope proposal within one working day.