Instagram Marketing Strategy Guide

Nearly 500 million people use Instagram, sharing an average 80 million photos every day. These are huge numbers. Irrespective of who your target audience is, you will be sure to find them through Instagram. It gives your online business an ability to reach out to customers where they are actively present, making Instagram marketing a crucial strategy for effective marketing.

While Facebook and Twitter marketing is overcrowded, Instagram as a social media channel is just warming up. Here are a few simple tips which you can integrate to start your Instagram marketing:

Optimize Bio

Your Instagram profile is the first line of communication for your online business. Therefore, your description should represent the idea of your online business and what you do as a company. Take advantage of your bio link to drive traffic to your website. The bio link is the most crucial element as it is the only way to take people from your Instagram page to your business website.

You ought to include:

Brand Slogan or Tagline
A small outline of what you do and what you offer
Bio Link

Develop Content Strategy

Content is the heart of your Instagram profile. 80 million photos shared every day encourage nearly 300 million users to log on to Instagram daily. You should have a clear idea for the content you’re posting on Instagram. Post quality content that can enhance your brand image while also connecting on an individual basis with the community members.

Content buckets which you can follow for effective Instagram marketing:

User Generated Content
Product demos
Company culture
Customer stories
Entertaining stories
Content as per trending hashtags

Choose Style Guide

A style guide ensures consistency across all marketing channels. It includes the design and layout of posts published on Instagram. Consider defining the following elements for your style guide:

Composition
Color
Font
Filters
Captions
Hashtags

Hashtag is Your Keyword

Just like Google uses keywords to rank various websites, Instagram uses hashtags for marketing. Use Instagram’s Explore feature to find posts related to trending hashtags. Include these hashtags in your content if they are relevant to your online business. It is best to identify hashtags and then build your content around those hashtags. By putting your brand on the top of trending hashtags, your Instagram marketing efforts will be seen by people engaging with that hashtag.

Analyze Results

Measuring ROI and tracking results helps you to optimize your content strategy for Instagram marketing. Paying close attention to your audience growth, number of likes, and comments on your posts helps you to decipher which type of content is working for you.

Use the formula below to calculate the engagement rate of your Instagram marketing campaign:

#InstaFormula

Like + Comment / Followers X 100 = Engagement Rate